How GPC Expanded Its Ecommerce Operations to International Markets
By Alex Brown
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“There aren't too many networks out there that invest as much as we do into testing, optimization and compliance.”
- Alex Brown
Check out this video of Alex Brown on the Robust Marketer podcast.
Topics discussed include:
- Translating and rebranding products for international markets.
- The benefits of an in-house media buying team optimizing product and sale pages.
- Running CPA offers on Facebook.
- How consumers globally markets engage with marketing.
- What separates GPC from other networks.
- Philosophies on hiring media buyer.