2X
Subscriptions double in duration after CPS assumes media buying and creative duties
2.26%
ROAS doubles after CPS assumes management of creative marketing
Challenge
CPS was tasked with driving sales for WatchGang's standard plan ($25/month) and deluxe plan ($91/month), as well as developing a Cost Per Acquisition (CPA) for both price points.
Solution
CPS carefully analyzed WatchGang’s lifetime customer value and settled on a ROAS target. This allowed the necessary room to scale and grow the company’s business at a desirable rate.
Additionally, in order to allow WatchGang to focus on their business, CPS’s creative team built interactive slide shows, videos and promos to increase the efficacy of the company’s ongoing marketing efforts and develop their branding.
Outcome
Before enlisting CPS’s help, WatchGang’s Return on Advertising Spend was 1.35%.
IAfter CPS increased media spend and took over creative duties, ROAS increased to . . .
