Challenge
DFO was tasked with developing sales for one of Instantly Ageless’ products via Facebook Advertising and to decrease the Cost Per Acquisition (CPA).
Strategy
Our senior ad buying team spent a significant amount of time understanding the persona and working with the client to fine tune the landing page for optimal conversions. The team also audited the pixel and analytics tracking on each page to ensure accuracy.
The first two weeks of the ad spend were dedicated to various creative tests between photo and video. Video dominated the conversions, allowing us to shift focus to that media type.
